Evaluation’s Echoes: Tips for communicating evaluation findings so key take-aways resonate beyond the core audience

This paper presents strategies for disseminating evaluation findings beyond their immediate audiences, ensuring key take-aways resonate with those who may not otherwise engage with evaluation. While there are many great tools for creating engaging evaluation reporting products, broader dissemination strategies are vital for getting these products to more people who may not think of themselves as stakeholders in the evaluation.
We offer tips for identifying a wide range of audiences who could be interested in evaluation findings, especially beyond the usual constituencies like funders and program implementors; finding avenues for reaching these audiences with tailored reporting products; considering how the contexts in which individuals encounter evaluation influences their engagement with reporting products, including their likelihood of disseminating the products to their networks; and differentiate evaluation reporting products to align with audience needs, such as teachers interested in informing their practice or administrators interested in policy.